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$150 million investment to boost consumer goods market
December 5, 2023
By: Karen McIntyre
Editor
Georgia-Pacific is seeking to grow its retail consumer tissue business through a $150 million investment in its facility in Halsey, OR. Investments at Halsey, which started in 2022, will increase production capacity for high quality bath tissue, with initial production expected in 2025. When the work at this facility is complete, Georgia-Pacific will have invested more than $200 million in paper machine and converting assets.
“This truly is an investment in our customers and consumers who appreciate the quality of our products,” says Vivek Joshi, president of the retail tissue, towel, and napkin business for Georgia-Pacific. “It is a clear indication of Georgia-Pacific’s focus on growing our premium tissue business and creating products that consumers value.”
The Halsey facility makes both bath tissue and paper towels for the consumer market, and the improvements will support Georgia-Pacific’s premium tissue offerings, such as Quilted Northern Ultra Plush®tissue, as well as customer branded tissue.
“I am so proud of the work of our team members in the past few years to make this mill a safe, competitive and strategic location for our Consumer Products business,” says Bob Comfort, vice president – manufacturing, Halsey. “This investment is a reflection of their dedication to our mill, our customers and consumers and our community.”
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